Tell us about the interior design of Sorento. Senior Designer Kim YoungMoo at Kia Interior Design Team and Designer Choi YeonHee at Kia Color Team talked about the unique design characteristics of Sorento. ![]() Interior/Color designers Talking about Their Workįrom a new platform to a new design, the fourth-generation Sorento flashes its innovative interior and colors. These are usually used for sedans or sports cars, but the fourth-generation Sorento tried to achieve the A sharp bumper lip is also capped with a skid plate, enhancing its robust appearance. And this sharper, more assertive appearance is complemented by a wide, rectangular lower air intake, bookended by wing-shaped air curtains to channel air around the car. The shark fin garnish at the C-pillar is quite a catch. The tiger-nose grille is full of Crystal Flake design, which is inspired by the shape of ice flakes and gemstones. The headlamps themselves feature a new ‘tiger eyeliner’ LED daytime running light(DRL), adding extra focus to the design by depicting the intense impression of the lines around a tiger’s eyes. I would say the unique interpretation of Kia’s hallmark ‘tiger-nose’ grille, displaying a wider shape that organically wraps around the integrated headlamps on each side. Which design feature would be the most attractive? ![]() This makes the overall look sleek, despite the angles all over the body. The character line of Sorento, however, looks arch-like, just like that of sedans. Traditional SUVs have a strong-looking, box-like back for its horizontal character lines. The side character line did all the magic. We wanted to make it look strong and firm at the front, but slender and sleek from the side. It looks both bold and slender, depending on the viewing angle. Not only does this enable the new model’s stylish design and a bigger cabin the structure and layout of the new platform mean the Sorento is able to be more powerful and safer. The new platform is based around a compact engine bay structure and shorter front and rear overhangs, with a longer wheelbase creating greater cabin space between the axles. The result is one of the most versatile and spacious cars in its class. ![]() The new Sorento provides superior space for people and cargo through more intelligent packaging. Did the new platform play a huge part as you design the exterior?
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